Marketing Brooklyn Fashion who what when where why and how

I met with a local designer just recuperating from a trip to ‘Magic’ with his day job, the topic led to launching his own label. .

I myself am still recuperating from the print shows , Market week and fashion week, Though I admit the latter was more about adjusting my schedule to suit some colleagues who insist in being part of the madness. Frankly The present system is not working, There are far more efficient ways to achieve the same results. A business shell out $10-20,000 to show at market week and I won’t even begin to guess at the Fashion Week Bill. Can I remember anything I saw, not really? Not that the selection is poor But 5000 booths… I shut down after no 10 then react to impact. Thank god for postcards and catalogs. But I still have bags from last year that I mean to browse.

Yet its time to start the spring collection, Inspiration, trends, prints, jump-starting the creative juices, Getting the production branding marketing and sales in line. Larger design Labels Share the job with competent staff, so that at the end of their runway they are prepared. Bottom line it’s time to start work on our Spring Summer 2009 lines, Our immediate and prom collection should be ready in stores, and Summer/Spring 2008 shipments should be arriving in stores, While final production decisions on Fall 2008 lines should be in progress!

It’s time to announce and recruit for the Spring Summer 2009 Brooklyn Fashion Week. We will be expanding our program based on the techniques we;ve tested. At the end of our runways designers should sell that after all is Brooklyn style we don’t just show we sell!

Join Our Designers network for further info!

Brooklyn Fashion Week Needs More than ust a runway show

At the end of the runway, designers need to sell to succeed! Fashion Weeks and Market weeks are two Traditional platforms via which this is achieved. When the curtain is drawn, is your line sheet and press package ready for the editors. Are there buyers in the audience. Which buyers do you need to attract. Is your line ready to go to production.

The hype associated with large industry shows often televised may lead us to forget the purpose of these shows. Fashion is now talent, with little support and proper line and business development. We as designers need to take a look at our bottom lines.
New media is changing that dynamic. In our online networking session and e-learning center, we look at new media tools and protocol and how these are changing how we sell fashion, art and lifestyle products!


Brooklyn Fashion Week takes a look at the industry beyond the hype. We choose to focus on the showcasing and marketing of Brooklyn's prolific design industry! Indie or independent designers, couture or bespoke designers, custom designers and dressmakers, as well as the boutiques stores and clubs in Brooklyn, NYC and the wider USA and around the world that sell, showcase or host them In Prelude we challenged the showcase format, working with a select group of local designers who desired to control the presentation of their "storyboards"

Brooklyn Fashion Week SS09 will launch March 2008 with a program aimed at supporting designers who plan to show late august early September 2008