At the end of the runway, designers need to sell to succeed! Fashion Weeks and Market weeks are two Traditional platforms via which this is achieved. When the curtain is drawn, is your line sheet and press package ready for the editors. Are there buyers in the audience. Which buyers do you need to attract. Is your line ready to go to production.
The hype associated with large industry shows often televised may lead us to forget the purpose of these shows. Fashion is now talent, with little support and proper line and business development. We as designers need to take a look at our bottom lines.
New media is changing that dynamic. In our online networking session and e-learning center, we look at new media tools and protocol and how these are changing how we sell fashion, art and lifestyle products!
Brooklyn Fashion Week takes a look at the industry beyond the hype. We choose to focus on the showcasing and marketing of
Brooklyn Fashion Week SS09 will launch March 2008 with a program aimed at supporting designers who plan to show late august early September 2008
